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Glenn Gabe

Diagnoses traffic drops and guides recovery after Google Search algorithm updates by combining Search Console data with visibility tools and technical audits.

If you have ever acted on a google search core update before it rolled out, you know the risk of relying on incomplete data.

Key points

  • Combine Google Search Console with visibility tools to diagnose traffic drops accurately.
  • Do not take major action on a core update until it fully rolls out; monitor visibility during the rollout.
  • Audit site quality and technical issues before traffic loss, not after.
  • Treat Glenn Gabe as an expert consultant, not a tool or quick fix.
  • Use his guidance for redesigns and migrations to avoid ranking losses.

A health site recovers after a core update

A health site lost 50% of organic traffic after the August 2023 core update. Glenn Gabe combined Google Search Console click data with Semrush visibility scores, pinpointing that medical advice pages lacked author credentials and citations. He recommended adding expert reviews and updating outdated content. He provided seo training to the content team. The site regained 70% of lost traffic over three months.

Three common mistakes when following his advice

  • Acting before rollout ends Do not take major action on a core update until it has fully rolled out. Monitor visibility during the rollout but wait for the final data before making changes.
  • Relying on rankings alone Combine visibility tools like Sistrix or Semrush with Google Search Console data. Rankings alone miss click-through rate changes and impression shifts that indicate the real impact.
  • Waiting for traffic loss Audit site quality and technical issues proactively, not after a major traffic drop. Glenn Gabe emphasises that prevention is more effective than recovery.

Three situations where you need his expertise

  • After a core update When a core update hits, use his method of comparing Search Console data with third-party visibility tools to understand the scope of changes and plan recovery steps.
  • During a site migration For redesigns or migrations, his technical SEO audits catch issues like redirect chains, missing metadata, and broken internal links before they harm rankings.
  • When site quality is questioned If your site faces quality issues from thin content or poor E-E-A-T, his analysis identifies specific pages and areas needing improvement.

Common questions

Should I act on a core update while it is still rolling out?

No, wait until the update fully completes before taking major action. Monitor visibility but avoid changes based on incomplete data.

What tools does Glenn Gabe recommend for visibility tracking?

He recommends using Google Search Console alongside Sistrix, Semrush, and Ahrefs to get a complete picture of traffic changes.

How can I apply his advice to a news site?

For news SEO, he emphasises using Search Console for breaking news coverage and monitoring visibility trends during updates.

Sources

  1. LinkedIn profile Shows experience, location, and specialisations
  2. SEO for Journalism interview Discusses his approach to algorithm updates and recovery
  3. NESS 2026 speaker page Speaker page for a conference focused on SEO for news
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