SEO Footer

The bottom section of a webpage, typically repeated sitewide, that contains links and information to support navigation, trust, and crawlability.

Many people treat the footer as a dumping ground for links, but it works best as a compact, relevant navigation aid.

Key points

Keep footer links relevant and useful — avoid copying the main navigation or stuffing excessive keywords.
Place consistent NAP information in the footer for local SEO and trust signals.
Use the footer for secondary, high-value links, not for low-value link exchanges.
Prioritise clarity and compactness over volume; a cluttered footer harms usability and mobile experience.
Anchor text in footer links should be descriptive and natural, not vague or repetitive.

Link stuffing Adding too many links, especially keyword-rich or repetitive ones, dilutes value and may appear spammy to search engines and users alike.
Copying main nav Repeating the full main navigation wastes space and adds no new value; instead, link to secondary or important pages that users might miss.
Vague anchor text Using generic phrases like 'click here' makes footer links less useful for users and search engines, and can harm internal link equity distribution.

Internal linking Footer links help distribute link equity to important pages and improve crawl efficiency, especially when you include a link to a sitemap or hub page.
Trust signals Contact info, certifications, and accessibility statements boost credibility and local SEO, reinforcing your site’s authority for both users and search engines.
Crawlability A clean footer with a sitemap link helps search engines discover deep pages that might otherwise be buried in the site architecture.

What are the best website footer examples for SEO?

Good footer examples include clear contact info, a sitemap link, and a few relevant internal links — avoid clutter and keyword stuffing.

How many links should a footer have for SEO?

There is no fixed number, but aim for 5 to 10 relevant links; too many dilute value and may appear spammy.